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How to Start a Home-Based Catering Business, 4th| Media: | Paperback | | Author: | Denise Vivaldo | | Publisher: | Globe Pequot | | Release date: | 01 December, 2002 | | List price: | $17.95 |
| Our price: | $12.21 that is 32% off! |
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| How to Start a Home-Based Catering Business, 4th |
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Average rating:  |
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Wonderfully written and easy to understand |
| Denise has done a fantastic job of breaking down the business of catering. She provides menu ideas, contracts, licensing and permit information as well as web resources and books for further reading. This is THE book to dive into and understand what exactly is involved in establishing your own catering business. Well done! |
| How to Start a Home-Based Catering Business, 4th - Denise Vivaldo |
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Vey Basic |
This book, contrary to popular opinion, in my opinion is just ok. Very basic information on each chapter without expanding in any detail on the intricacies of this particular business.
The marketing chapter in particular which was the main reson for me buying the book gave me a couple of ideas but overall didn't read any different than any small buisiness marketing guide. Dated information written in a fairly bland language without any hint of enthousiasm.
I suppose that if you are on a budget with no experience at all, this is an ok referece source but you will want to upgrade to something more comprehensive and in depth.
The most unfortunate thing about this book is it's author. Following my above review I received the following email from the author who obviously has a much higher opinion of her work than I do. Personally I found her message to be quite sarcastic, as I have not indicated that I have personally published anything. :
Dear Cosmos,
I just read your review of my catering book on Amazon. You are right, your review was out of the norm.
I've sold 140,000 copies and recieve emails daily from around the country, from students, schools, professionals etc. thanking me.
If, you'd like a complimentary copy of the new 5th edition, and try to read it again, I'd be happy to send
you one in the fall. Much new information in the marketing chapter.
Please make sure to send me information on any of the books you've published,
I 'd love to read what you know, I'm sure if would fill volumes.
Denise Vivaldo |
| Denise Vivaldo - How to Start a Home-Based Catering Business, 4th |
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The single most helpful book for new caterers |
| How to Start a Home-Based Catering Business is such an excellent book for newbies. It tells you everything you need to know to get started without burying you in too much information. I bought two other books before I found this one and this one is my favorite by far. I strongly recommend it to anyone who is interested in making extra income through catering. It is easy to read and Denise Vivaldo's voice is friendly and reassuring throughout. The recipes are easy and, more importantly, easy to adjust to your own needs. I tried one of the menus for my first big job (20 people...big for me!) and got rave reviews. I have to tell you that I emailed Mrs. Vivaldo to tell her how thrilled I was with the results and to thank her for writing her book...and she emailed me back and cheered me on! |
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