 |
The Popcorn Report : Faith Popcorn on the Future of Your Company, Your World, Your Life| Media: | Paperback | | Author: | Faith Popcorn | | Publisher: | Collins | | Release date: | 23 September, 1992 | | List price: | $16.00 |
| Our price: | $10.88 that is 32% off! |
|
|
| The Popcorn Report : Faith Popcorn on the Future of Your Company, Your World, Your Life |
|
Average rating:  |
 |
One of the Top 3 Marketing Books Ever Written |
| Have you ever met someone who's been to one-too-many Tony Robbins seminars? It's like listening to a parrot. Most marketing books, in my opinion, are like that; compilations of what's already been said by someone else. The exceptions to this rule - the great breakthrough books - are Ogilvy on Advertising, The 22 Immutable Laws of Marketing, and The Popcorn Report. Originally published in 1991, some would call it "dated." These people are idiots. In one of her closing chapters, Ms. Popcorn very presciently describes email and e-commerce, calling them "screenmail" and "infobuying" though neither had yet been invented. Heck, in 1991 we weren't even using the word "internet." It would be another 3 years before anyone was even talking about "The Information Super-Highway." The Popcorn Report is one of the great books of original thought and Faith Popcorn deserves a spot in the Marketing Hall of Fame. Buy the book. It will stretch your mind by showing you how we got to where we are. |
| The Popcorn Report : Faith Popcorn on the Future of Your Company, Your World, Your Life - Faith Popcorn |
|
Great Read |
| When I began reading this book I was doubtful that the trends and predictions of this book would be relevant ten years after it was written. I was pleasantly surprised in that these trends are still very relevant to our world today. A great book to get a perspective on how to deal with trends and changes in society, with fantastic real-world, simple examples. I would definitely recommend this book, and I look forward to reading more of Faith Popcorn. |
| Faith Popcorn - The Popcorn Report : Faith Popcorn on the Future of Your Company, Your World, Your Life |
|
Still handy, great for beginners, horrible cover though |
| Very light reading which is interesting if u r just starting out on sociology stuff. The thing abt this 10 yr old book is that u should think how it applies to the Now, especially in a global playground. Use it as a spark that pushes u to think further. Horrible cover though. Looks like a lame self-help book. But fun stuff to read. |
| Bookstore Stores |
|
| Similar products |
|
