| Richard Poe is the voice of network marketing. His articles in Success Magazine, Network Marketing: The Most Powerful Way To Reach Consumers in the 90's, May 1990 and We Create Millionaires, February 1992 brought network marketing to the public and business communities. Wave 3 became an instant best seller and introduced the concept of mass marketed MLM--a new generation of network marketing opportunities that simplified and automated many aspects of the business. No longer did distributors have to warehouse and deliver products, drive miles to meet prospects and send massive mailouts, now WAVE 3 networkers came to rely on drop shipping and auto ship programs, voice mail, 3 way conference calls, video passout, satellite broadcasts, fax-on-demand services and other technicalogical innovations to grow their businesses, faster, easier and better than ever before. Now instead of coming home from work and going to a meeting, they can simply dial for dollars or put a prospect on a three way call with their sponsor. It also eliminated the cost of paying for expensive hotel rooms to host meetings. You no longer had to order cases and cases of product, now you could be placed on auto ship and have your products delivered right to your door. And the company will also dropship the product right to your customers door. With Wave 3 created tremdous growth in the 1990's. Today, publicly traded network marketing stocks are among the best performing stocks in the stock market. And an ever growing number of Fortune 500 companies are creating network marketing companies as separate divisions to market their products. Some examples include Citigroup, Avon, and Rexall. As we are rapidly moving towards a jobless society, Network Marketing may be the average persons best change to survive in an economy where there are few jobs. In the 1990's, we saw corporate Americans flee from the corporate world to the network marketing, a tradition that has continued through to the 21st century. Wave 3 started the revolution and is an excellent book. I would recommend Wave 4 in place or in addition to this one. And the WAVE 4 Way to building your downline. | 
