Business 2.0

Manufacturer:	The Time Inc. Magazine Company
List price:	~~$47.40~~
Our price:	$14.99 that is 68% off!

Business 2.0

Average rating: Stars

Uneven

If you're going to publish a business magazine, then you should publish articles that are useful to people in business. Business 2.0 does this, but only with every second or so issue. In between, they publish a lot of vapid, unfocused material that is unworthy of publication anywhere.

The good articles are worth enough to me that I'll continue to subscribe, but I wish they'd get their act together.

Business 2.0 - The Time Inc. Magazine Company

Good for keeping on top of a lot of business topics

I have been a subscriber for some time. It's a business publication that does not focus solely on Wall Street financials - they are there to a lesser degree but this is not the publication if that is what you are looking for. Think entrepreneur or general business topics and that's Business 2.0. It does not focus on one topic or industry but covers all to some degree - think `oddball' as well. Monthly sections include `What's Next', `What Works', `What's Cool'. The articles are cutting edge in some cases, well researched and well written with an informal slant. They cover tech, marketing, product development, product design, ideas, new products and services, M&A's and a wide range of general business topics. You will find out about new things before most of your coworkers, giving you interesting conversation fodder for the water cooler, happy-hour settings. To go even further in figuring out their demographics and target market/s, the ads include autos like Camry, Land Rover LR3, Mini Cooper and even the Porsche Boxster, Laptops, Business Productivity Software like Office 2003, Business Products like copiers and printers, Mobile calling plans, HP, Credit Cards and even Lufthansa airline. So if you are not in this demographic, maybe they're not targeting your demographic. Why Buy: You are an up and coming business major or business professional in your `building your career foundation' of your career. You are entrepreneurial minded. You want to keep on top of a wide range of business topics and even some that are not yet making the news. As a gift for someone with these interests.

The Time Inc. Magazine Company - Business 2.0

amazon is incredibly overpriced on this

amazon sells a one year subscription for $14 which includes a $5 amazon certificate that you get later.

in the actual magazine, the subscription card is 6.99 for one year or 2 years for $10.00

so use the card, save some money and also dont have to wait for your $5 back and then find something at amazon that you can use the $5 certificate on.

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